Archive for the ‘New Media’ Category
Every week, in my inbox, I receive a newsletter. In fact, I receive many, many newsletters with the majority being deleted before I even open them. However there is one that I always read with great interest. The Handbook Diary started appearing in my inbox every Monday a few months ago. I can’t actually remember signing up for it but I’m glad I did. It lists events that are going on that week. Amongst the odd Premiere and ExCel exhibitions, there are lots of press events that state “Invite Only”. Why these are publicised I don’t know. But they intrigue me. Today’s offering included two events that I would love to attend: the first being the launch of Dare2, a new high end magazine focussing on being luxurious and ‘good’ to the environment, with the second being the Sticky & Sweet Masterclass at Freggo (part of the Gaucho empire). The former sounds intriguing because it’s a new magazine launching in a time when print media is supposedly a struggling industry and yet Dare2 appears to be promoting their niche angle as being ‘green’. And as for the latter… Food journalism has always been the dream. I’ve left it alone for a while to pursue the more accessible music journalism, but, long before my Food & Travel internship, I knew that food writing was most definitely a career that I’d love to learn more about.
How does one go about getting invited to these ‘Invite Only’ events? I don’t know. But I’d hazard a guess that, as with most aspects of the media industry, it’s about who you know. Knowledge of subjects counts for a small percentage of working your way up the media ladder, knowledge of others further up the industry tends to help a lot more. Thinking about it, even I have benefitted from knowing people; my NatMags work experience was solely because my Dad’s childhood friend goes on annual fishing trips with the head of Sales and Marketing there. Additionally, I was kindly sent the press contact details for the Hard Rock Café and within an hour I’d been guestlisted to the Joshua Radin gig. Would this have happened had I emailed the generic front desk address? I can’t say for sure, but I’m guessing not.
I want to work in the media industry. In fact, I’m currently in the process of applying for another 4Talent scheme (Youth Advisory Panel) in the hope that this will help me gain more skills and knowledge (along with contacts) to progress. But will I get there if I stop attempting to network? Who knows, but I’m not going to risk it. Networking is fun and there is a wealth of knowledge out there that I’d love to have the chance to gain just the tiniest bit of.
So, if anyone wants anything reviewing, be it a music release, event or any other product, please let me know. You can always drop me an email (email@example.com) and I’ll be happy to respond to any questions that you may have.
I’m making myself available, so you don’t have to go searching.
Twitter is the reason that I discovered Inspiration Week. Having followed 4Talent I discovered the scheme and was delighted to be offered a place. I opted for masterclasses in Advertising, Journalism and New Media on the first day, with the latter being my workshop of choice for day two.
Day One was a great success. The two women presenting the advertising session were very knowledgeable and willing to answer any questions we threw at them, even when it came down to questions about salaries. Their openness impressed me as they realistically talked through the positives and negatives of the advertising industry.
After a (free!) lunch, I headed to New Media where I learnt about different positions and sectors within ‘New Media’, yet never learnt what the term actually means. Our mentor was none the wiser but his wealth of knowledge and time spent in the industry meant he had a lot to tell us. And I didn’t get bored or check the time once – which is pretty impressive for me…
Journalism was lead by a Radio Journalist who was frank about the industry but her session was interactive and enjoyable. We had to summarise press releases into three sentences, mimicking the time restraints within broadcast journalism. Whilst this is not a branch of journalism that I desire to work in, the session was informative and she tried to make it relevant for us all, despite our varying interests within the media.
If I have one regret about day one it would be that I didn’t choose Producing and Directing. Whilst I don’t have a huge interest in these areas, I discovered that Chris Atkins, the creator of Starsuckers, was taking the session. And if you’ve read my blog about that documentary, you’ll know why I’d have loved to meet the brains behind it all. I get the impression that many of the participants within that session hadn’t watched the film and so I would have loved to have been there, with the benefit of knowing about the documentary.
Day Two was a bit of a contrast to this. As opposed to a variety of activities we participated in just the one today. New Media was my workshop of choice. Having hoped/wrongly assumed it would be more about social media in relation to the internet (social networks/blogs), I was a little disheartened to walk into a session about gaming. However after an initial reluctance in the first half an hour, I embraced the workshop for the great opportunity that it was and threw myself into designing a Wii Surfing game. Our group’s complete lack of knowledge about surfing and minimal gaming knowledge didn’t hold us back and I think our pitch at the end of the day went pretty well.
Networking was a main reason I wanted to go to Inspiration Week. But it wasn’t what I came out with. Sure, I met many likeminded individuals who I hope to keep in contact with, but I came away wanting to go elsewhere and network. It inspired me to pursue more opportunities, and made me consider another summer of internships where I really could make the most of them. The 4Talent team who ran the event were all really friendly and approachable – I had a ten minute conversation on the first day with the alumni member who was taking photos about his background and his insight into the industry.
So whilst I found the second day to be different to my expectations, I enjoyed Inspiration Week for the amazing experience that it was. Would I recommend it? Definitely, but I’d advise you to think carefully about your workshop choices. Oh, and if you find yourself in a situation different to what you’d expected? Embrace it. It’s a chance to try something new. You never know, it could be something you fall in love with and inspire a total change of career choice.
Check out all the other 4Talent opportunities here.
The BBC’s latest technology documentary was most probably not aimed at teenage girls. Yet I have really enjoyed The Virtual Revolution.
A series made up of four hour long programmes each focussing on different areas of progress/concern within this new fangled invention that we like to call the Internet. Presented by Dr Aleks Krotoski, the sheer amount of knowledge that it makes accessible to a wider audience is really impressive. And as for those who comment on the issues in between the shots of Aleks in the same blue dress in nearly every technologically advanced city throughout the world? Why, the Beeb must have some good connections/persuading skills money to entice the creator of the Internet itself, Tim Berners-Lee, alongside Bill Gates (Microsoft) and Steve Wozniak (Apple) to suggest their own opinions on the dominance of the internet. Oh, and quite simply for the fact that the programme comes with it’s very own hash tag (#bbcrevolution), how on earth could I not become immersed in it?
Episode One looked at how anyone can leave their footprint permanently on the web, with sites such as Wikipedia and YouTube allowing anyone to upload freely whatever content they wish (until it is removed for huge inaccuracies in the case of the former, or for copyright issues or generally breaking the law in the case of the latter). Additionally, the programme looks at the rise of blogs and how they give a voice to anyone who wants one – something that we must thank the internet for providing an outlet for people to communicate in ways which would otherwise be impossible. Take the example of the Iranian conflict. Twitter became a great way of sharing the real stories behind the news reports with hash tags and twibbons being used to show support.
Politics are paid particular attention to in the second episode, whilst ‘The Cost of Free’ tells the truth about how easily accessible everything we post on the internet is and how it can be used against us. Search Engines like the formidable Google can track all our searches and form targeted ads specifically for us. This doesn’t worry me massively, but the fact that they can work out who you are and the intimacies of your life by tracking all the searches from you IP address proves to be a little more worrying.
Having enjoyed the first three episodes, the most interesting and relevant episode for me would have to be the final show. ‘Homo Interneticus?’ poses the question that a new generation of web savvy youngsters have been born who spend up to 18 (yes, EIGHTEEN) hours a day in front of a screen. Yes, I always joke about being addicted to twitter and checking my emails, but even I find it absurd that a young person can waste so many hours of a day being so inactive. The rise of social networking is a topic that’s regularly been covered in the media to much rolling of eyes from the teenagers themselves. However, this programme does show the issue in a less biased way with Stephen Fry proclaiming that adults should not moan at the youths for using these services as, had they been around in his childhood, he believes that they’d have been just as popular. It’s just a new media that scares the older generations because we, the supposed yobs of society, know how to use the internet better than our parents.
Ultimately, this is a great series. I’m not saying that other teens will enjoy it (I don’t think everyone is quite as obsessive with the web as me) but I reckon it’d be of interest to a lot of people. So thank you #bbcrevolution for providing me with four hours of knowledge and insightful information. I might not have been your target audience, yet your programme managed to really influence me.